Today I’m pleased to announce my first foray into writing an eBook; the above is the beginning of what I hope to be a series about managing social media effectively in eSports. It’s pay-what-you-can, and also has the option to donate later if you’re so inclined.
Basically this was spurred by a marked lack of eSports-specific resources for those getting into the scene, and seeing multiple mistakes made repeatedly. Since many teams are often doing their own social media, I figure it wouldn’t hurt to give people a look at the basics, with a promise of getting more technical later.
However, it’s not just definitions of what retweets, favourites and @Replies. What makes this truly valuable is the philosophy questions and the use cases of people doing Twitter right. I’m a firm believer of looking at what other people are doing successfully and replicating it for your own brand, and dissecting a few different accounts gives readers a head-start.
Philosophies are almost as important as the execution; I mean, I could teach you how to tweet and retweet, but it’s not going to stop you from making poor decisions in what you’re informing your audience about. I’m particularly proud of the “questions to ask yourself” section, which should help players realize what they have the bring to the table in the form of value. I find this is the toughest thing to get people to think about, because I think they believe that if they had anything useful to say, they’d be big already.
This isn’t necessarily true. Especially when you get into taking your social media seriously, you need to do some planning – if you don’t, you run the risk of losing the momentum that comes from starting it.
So pick up my eBook, toss me a donation, and learn something. Hopefully your business will thank you for it later.